Joshua Peck on LinkedIn: Benefit–Cost Analysis of the HHS COVID-19 Campaign: April 2021–March 2022 | 20 comments (2024)

Joshua Peck

Former Senior Policy Advisor, White House Office of Clean Energy Innovation & Implementation

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Today, the AJPM published the outcomes of our in-depth analysis on the impact of paid media in HHS's COVID-19 Public Education campaign. Our findings highlight the remarkable impact of the first year of the campaign which was responsible for administering 55.9 million doses of the vaccine. These efforts stopped over 2.5 million COVID cases, prevented 243k hospital visits and saved 51,675 lives. For every $1 spent on the campaign, it yielded $90 in societal benefit. This follows the announcement earlier this year that HealthCare.gov enrolled an historic 21.3 million people into marketplace health insurance coverage. There is no doubt that investments in advertising marketplace coverage played an important role in that success (in addition to great policy). As someone who has had the privilege to work on both of these programs, their success underscores how important this type of outreach is to the successful implementation of government programs - especially for low-income and minority communities. I'm immensely proud of the publication of this research and the team of people who worked on the program that made this possible. Special thanks to: Sidney Turner, Elissa Kranzler, Sarah Trigger, Aaron Kearsley, Joseph Luchman, Christopher Williams, Heather Dahlen, Jae-Eun Kim, Morgane Bennett, Tyler Nighbor, Trinidad Beleche, and Leah Hoffman, MPH for their work on the research. A forever thanks to Mark Weber, April Brubach, Janell Norris, Michael Murray, Kendall Oliphant, Robin Bachman, May Malik, Kia A., Monica Vines, Sarah Trigger, Elizabeth Petrun Sayers, Jessica Weinberg, Sheila Walsh, Georgeta Dragoiu, Zachary Dembner, Tericka Lambert, Erin Hemlin, Lakshmi Grama, Laura Gerhardt, Karina Jimenez-Donovan, Craig Stoltz, Lynn Sokler, Ronne Ostby, Elizabeth Goodman, Imani Greene, Sam Hagedorn for living in the trenches with me. To the dozens of people I omitted but who made the campaign possible, forgive me!

Benefit–Cost Analysis of the HHS COVID-19 Campaign: April 2021–March 2022 sciencedirect.com

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Leah Hoffman, MPH

2mo

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Adding to this amazing list of people Benjamin Denison, Ph.D.!

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Mark Weber

Your success is my success!

2mo

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During this time of year when talented young people are entering the workforce after graduation - consider a career in the Federal goverment - the work is difficult and yes bureacratic at times but the impact of a team focused on common purpose can be powerful! As Josh said best a forever thanks to all who applied the best communications tools available and made these results possible in one of the most difficult times of our lives.

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Craig Stoltz

Digital team leader

2mo

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I had no idea we were moving that many needles so far and fast. I certainly hoped, but it's gratifying to see the numbers. Lives saved, literally. Joshua Peck, it's been a delight and honor to work with you on both of these projects.

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Leah Hoffman, MPH

2mo

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This amazing would not have been possible without the strong vision, passion, commitment to quality and evidence, and hard work from so many people. What an amazing shared legacy.

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Jonathan DeCosta

It's about making ideas happen. Digital Marketing | Creative Strategy | Programmatic Media | PPC | Social Media

2mo

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So happy to see these results getting out there! It was an honor to work on the campaign.

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Erik Lund

Survey Specialist / Researcher / Research Project Manager

2mo

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So proud to have worked on this incredible campaign, what an impact we had!

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Elizabeth Goodman

Health Communications Professional

1mo

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What an honor to work on this campaign with such an incredible team!

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Sam Hagedorn

Data Strategy & Audience Analytics Director

2mo

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It was a critical campaign and an honor to get to work with so many talented professionals. Thank you Joshua Peck and everyone involved!

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Lakshmi Grama

2mo

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Thank you, Joshua Peck for sharing. So wonderful to read about the impact of the campaign! It was truly an honor to serve alongside so many talented and dedicated people . I learned so much from you and others on the team. All the best in your future endeavors.

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Monica Vines, MS, PMP

Communications Research Director at the U.S. Census Bureau

2mo

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Phenomenal impact!!! It was my honor to work with the MOST amazing team, and my time on the campaign will be an eternal career highlight.

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Joshua Peck on LinkedIn: Benefit–Cost Analysis of the HHS COVID-19 Campaign: April 2021–March 2022 | 20 comments (16)

Joshua Peck on LinkedIn: Benefit–Cost Analysis of the HHS COVID-19 Campaign: April 2021–March 2022 | 20 comments (17)

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Joshua Peck on LinkedIn: Benefit–Cost Analysis of the HHS COVID-19 Campaign: April 2021–March 2022 | 20 comments (2024)

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